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Separate failure from losing money, motion from progress, and stubbornness from commitment.
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Plan Z
The show for founders when the obvious plan stops working.
Plan Z is the flagship show of the Kronek Podcast Network: short, direct episodes about failure, pivots, staying too long, and the difficult decisions founders avoid until the business forces the conversation.
Audio first
Listen to Plan Z
Some visitors want the video. Others want the episode in their ears. Plan Z now gives them both paths cleanly.
You leave with language for the hard decision.
Plan Z is for the founder or operator who already knows the current plan is leaking energy. Each episode gives you language for the problem, a way to see the real cost, and a next move you can name.
See the cost of staying
Understand what it costs to keep pushing something you already suspect will not work.
Make cleaner pivots
Use the episode language to decide whether to stop, rebuild, change the bet, or keep going with eyes open.
Feel less alone in the ugly middle
Hear the part of entrepreneurship most content skips: hesitation, relief, grief, and the decision before the comeback.
Latest episodes
Listen to Plan Z episodes
Ep. 11 /
El error que casi destruye mis sueños
A direct Plan Z episode about the mistake that nearly destroyed the dream, what it revealed, and how to keep moving without pretending it did not hurt.
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Ep. 10 /
La isla que no tenía excusas - Curaçao y el Mundial que nadie vio venir
A Plan Z episode about Curaçao, the World Cup story nobody saw coming, and what happens when a small place stops accepting excuses as destiny.
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Ep. 9 / 14:04
La razón por la que no avanzas
A direct episode about the quiet cost of waiting for certainty before making the move you already know is next.
Transcript Show notes Related essay
Ep. 8 / 1:21:47
How to Start Again After Losing Everything With Marco Mendieta
Marco Mendieta joins Plan Z for a long conversation about losing everything, rebuilding from the ground up, and finding the clarity to start again after the story breaks.
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Ep. 7 / 15:38
Listen to This Before You Abandon Your Project
When the criticism that stays with you comes from people who love you, the question is not only whether they are right. It is why their concern affects you so much.
Transcript Show notes Related essay
Ep. 6 / 11:50
The Mirror You Didn't Ask For
When you change direction, the people who know you may still see the older version of you. This episode is about using that mirror as information, not a verdict.
Transcript Show notes Related essay
Ep. 5 / 11:12
The Reason You're Not Moving Forward
Most founders aren't stuck because they ran out of ideas. They're stuck on the one decision they keep avoiding. This episode is about the avoidance itself, and how to break it.
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Ep. 4 / 16:39
Stop Staying Where You Already Know It Won't Work
Continuing in something you know isn't working has an invisible cost. We unpack why founders stay too long, what they tell themselves to justify it, and the call to step away.
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Ep. 3 / 13:52
The Psychology of Staying Too Long (And the Relief Nobody Warns You About)
Staying too long in something that no longer works has an invisible cost. But leaving also brings a relief nobody prepares you to feel. This episode explores both sides.
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Ep. 2 / 19:56
When You Know Something Won't Work (And You Keep Going Anyway)
There's a moment when you know the plan won't work, but you keep going. This episode explores why we do that, what it costs us, and when stopping is the smartest decision.
Transcript Show notes Related essay
Ep. 1 / 10:46
Failing Isn't Losing Money
In the first episode of Plan Z, we explore what it really means to fail as an entrepreneur, why we confuse it with losing money, and how changing that narrative can open paths you didn't see.
Transcript Show notes Related essay
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